From the seeds planted at the Santa Monica came Venice Beach, the home to bodybuilding legends Arnold Schwarzenegger, Frank Zane, and many, many more. Venice Beach in the 1970s brought with it a fitness explosion across the globe. Not only did bodybuilding become mainstream, but the popular opinion of fitness changed dramatically. Americans in the 1970s would do anything to improve their health and fitness.

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Sports and athletics grew in the 1970s as well. Women became increasingly more interest in participating in sports; however, very little funding was available for the development of woman’s athletics. A landmark law was passed in 1972. Part of a series of educational amendments, “Title IX,” legislated gender equity in athletics. Not only were women becoming more active and more physically fit, a law now existed that called for equal funding and equal opportunity for female athletes. On 21 September 1973, female tennis star Billie Jean King defeated Bobby Riggs in the first-ever winner-take-all “Battle of the Sexes” tennis match. The hoopla surrounding this event-and its outcome-provided even more incentive for women to become involved with sports and fitness. By 1977, a record 87.5 million U.S. adults over the age of eighteen claimed to be involved in some sort of athletic activity.

The fitness industry continued its growth into the 1980s. Gym owners tailored their facilities to attract customers and new gyms opened around the United States and around the world. A healthy lifestyle was becoming a part of popular culture. No longer was it unfashionable to be athletic, strong, or healthy. With the development of new technology, health and fitness were able to make their way into homes. Fitness tapes became available in the early 1980s and continue to encourage those to whom a gym or health facility may not be accessible. Innovators such as Jane Fonda and Richard Simmons were able to bring their exercise programs to a new population. Joe Weider became a significant force in bringing health, fitness, and bodybuilding as close as the mailbox through his magazines and pamphlets. Because of fitness pioneers such as Weider, Gold, Fonda, and Simmons, fitness continues to play a significant role in modern society. The importance of being in good health and physically fit has made and continues to have an impact.

The Fitness Boom

This device mimics the control of muscles by the brain; in turn you get a more toned look. It uses what is known as EMS, Electro Muscle Stimulation. The electricity travels through the gel packs. It works similar to a pacemaker for the heart, contracting and relaxing.

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It uses either batteries, or a rechargeable power supply. It is a meld of modern digital technology and science of physiology. The belt works the lower and upper abs, obliques and lower stomach areas all at once.

You are using the healthy muscles that have been weakened or have lost their firmness, and it should be used as a supplement to a good diet and exercise. This should not be replaced by the use of a belt. It can be used to help repair and fix muscles by a medical or sports doctor. It works certain muscles and does not strain or tear them.

There is a contour lifting belt designed for heavy workouts and lifting. It helps support the abdominal area and the back. It does not require use of electricity, mostly a support belt. It can also be used to help minimize chafing and pinching.

When you first use the contour belt it is important to read all the instructions carefully. Try using it first on the lowest setting. This will help your body adjust to how it works and its movement. Most of the belts have to be ordered online or from the home shopping channels on television. Each person may get different results, and some may take longer than others.

How a Contour Belt Could Really Help With Your Fitness